01
The carton is the ad space
Each side of the carton carries a sponsor's artwork, and several brands can share one carton to split the cost.
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Concept · ad-funded free water
FreeSU
The ad pays for the water.
FreeSU turns a carton of water into a small billboard: a brand pays for the print, the drink is handed out for free, and a QR code on the pack takes the person to the brand's own page.
- For
- Brands, institutions and local businesses that want to be seen offline
- Platform
- 500 ml paper carton · QR code · web
- Status
- Concept & pitch deck · 2025
( 01 · The problem )
Ads people skip.
Online ads get blocked or scrolled past. TV, billboards and print cost a lot and are hard to measure. Brands keep paying for impressions that nobody really looks at.
( 02 · What we built )
An ad people want to hold.
We shaped FreeSU as a sponsored product instead of a media slot: free spring water in a 500 ml paper carton whose sides are sold as ad space. Partners such as markets, cafés and restaurants hand it out, and the deck that explains the model to advertisers was written in Turkish, English and German.
( 03 · How it works )
How it works
02
A QR code on every pack
The code links the carton to a website, a coupon or a video, so a moment offline can turn into a visit online.
03
Planned hand-outs
Where, to whom and when the cartons go out is planned with the advertiser by region, audience and time window.
04
Paper, not plastic
The pack was designed as a capped paper carton rather than a PET bottle, so the ad doesn't end up as a plastic bottle in the street.
( 04 · Screens )
Screens
Pitch deck pages · no third-party brands shown
( 05 · By the numbers )
0
ml paper carton, free to the person holding it
The model, the pack and a pitch deck in three languages exist. No FreeSU campaign has been measured yet, so we publish no performance figures.
( Stack )Ad-funded product500 ml paper cartonQR codePitch deck · TR/EN/DE