If you shop on Amazon frequently, you may notice some new features that appear when you browse Amazon search results. One part you’re likely to see is Amazon’s editorial recommendations. This section provides search results with articles about the product written by third-party creators, such as bloggers or influencers. These articles increase the reliability of the product and allow it to reach more people.
The editorial recommendation is the most reliable and fast way for Amazon shoppers to discover products that might be of interest to them. It includes products that are then described or reviewed in detail by an influential third party.
How Do Editorial Recommendations Work?
Editorial recommendations are part of the Amazon Associates (affiliate) program, which includes product-related opinions and feedback from third-party creators, such as bloggers or publishers. Therefore, instead of promoting affiliate products on their websites, bloggers recommend and promote products directly on Amazon. In this way, both the blogger or influencer and the Amazon seller will win. If a customer makes a purchase using the product link within the editorial, that publisher receives a small commission for that sale. It is essential to know that Amazon does not influence the content published in the editorial advice in any way. All the comments we see in the editorial recommendations belong not to Amazon but to the third-party blogger who wrote the article.
Who Should Use Amazon’s Editorial Recommendations?
Before we move on to getting an editorial recommendation, let’s quickly explain who this program is for. Contrary to popular belief, this is not a strategy for novice sellers. If you are still selling your first product, you will not be able to use this program. This program is for established sellers with a strong sales history and a high number of reviews. And if you’re starting, don’t worry! It’s still a great strategy to learn now and implement in the future!
The minimum criteria required for a product to be eligible for editorial advice are:
- At least 100 reviews with a minimum 4-star rating
- $ 30,000 a month in sales
- Entering the top 20% of the best-selling ranking for its category
- Lack of medical recommendations in the product list
- Not selling products related to religion, gender, or drugs
- Having plenty of inventory in stock
Benefits Of Editorial Recommendations
How To Get An Editor’s Recommendation On Amazon?
To get an editorial recommendation, you need to contact individual influencers who publish articles on Amazon; you can work with an agency if you don’t want to deal with it.
How much will it cost?
First, most agencies will charge a one-time upfront fee for your article to be written by a publisher and sent to Amazon.
Once your product’s editorial advice is published on Amazon, you will pay a monthly fee for the total revenue generated directly from the editorial. This is hugely beneficial as it develops a predictable monthly advertising cost instead of running sponsored product ads.
How long will the article be displayed?
The way the article is displayed is based on keywords, similar to how Sponsored Product ads run. Your item will enter a rotation with content from other publishers, especially for suggestions that contain competitive keywords.
So while some customers see your advice, others may not. Again, it will depend on the keywords they are looking for. On average, your editorial recommendations will be displayed about 25% of the time.
What if you don’t see any sales from editorial advice?
If you don’t get any sales from the editorial, contact the agency or publisher you work with to see if they can waive their monthly fee.
If you don’t like the wording of the article, can you change it?
Unfortunately, no. Because publishers create content independently, you have no control over what they write about your products. But remember that the broadcaster will paint your product in a positive light. That’s the point of the program!
If you are thinking about starting sales on Amazon or having a store that you are selling, you can consider using editorial recommendations and keeping up to date with all the innovations using Pirahas.
Finally, I would like to tell you about Pirahas Dropshipping Software, the indispensable assistant of individual sellers who make e-commerce using the dropshipping method. Pirahas provides a unique automation system not only for Dropships but also for all e-commerce models. Pirahas allows you to easily import dropshipping products into your Amazon store, automatically update them continuously, and send them directly to your customers in just a few clicks. Dropshippers using the Pirahas application with its repricing, dynamic pricing feature, which will be put into service very soon, will be able to find the right products and offer them for sale at the most preferred price in the target market with the product automation that makes point shooting. With its CRM and Product Research features, Pirahas also offers free dropshipping training for new sellers joining the e-commerce world.