E-commerce appeared to be a promising column in the fight against Covid-19 because it helped reduce the rate of infection by offering online delivery of goods and services. Many companies have changed the nature of their businesses and have been successful in creating new businesses as consumers turn to online offers. Many businesses have changed their definitions from B2B (business) to B2C (business to consumer) due to the growing demand for consumer products. The pandemic process has accelerated the digital transformation process, which is already progressing slowly.
According to a recent study on social media, young consumers are more motivated than ever to maintain social distance and shop online while staying at home. This trend creates ideal market conditions and great motivation for new entrepreneurs.
The tendency to change changing buying habits and behavior is an opportunity for digital entrepreneurs. When the situation improves, e-commerce sales may stabilize at a slower growth rate than they do now, but the changing behavior of customers has moved to bring a general change to retail and commerce in the coming years.
What is B2C Marketing?
Generally speaking, the B2C business refers to business transactions and exchanges between companies and individual consumers. B2C companies sell products and services directly to the public for personal use, usually through an online platform. When doing B2B e-commerce, you reach the companies directly. The people who shop from your store are directly connected to a company and your relationship with these people is different than B2C customers. For this reason, you should have a good understanding of the difference between these two types of customers. While selling in the B2C model, meeting the expectations of the consumers, understanding their needs and generating solutions to meet these needs will enable you to be successful in the B2C business model.
Necessary Steps for Digital Transformation
The website is indispensable and the brain of companies. If you are going to use digital marketing effectively, you should have a good website. The “technical and content architecture” of your website should be up to date technology. The site should especially understand the language of Google technology and be friendly with the search network. The website should definitely work on mobile devices and even use an application if possible.
If the website is the company’s brain, the “blog” is “the lungs of the brand.” Lung, just as oxygen is the basic need in a human body and becomes a source of life for all organs, the blog and its contents turn into the life source of the brand by distributing all the values of the brand to “industry and customers”. If the blog is lung, all of the ingredients are a precedent to the oxygen needed in the industry.
2. E-Mail Marketing
“E-mail marketing” B2C continues to be an important element of digital marketing. Existing customer or potential customer data coming from both traditional and digital channels is important for communication and relationship management with target markets. Regular newsletter to be sent to registered (and, of course, permitted) customer mailing lists increase awareness and keep interest by bringing together special content and information with target audiences. Newsletter is not only important in terms of customer relationship management, but also contributes in terms of internal communication. Undoubtedly, the technical infrastructure used for e-newsletter and e-mail marketing, the timeliness of the database, rapid feedback to incoming notifications and actions increase the quality of the benefits expected from e-mail marketing.
3. Artificial Intelligence Applications
Along with the Internet of Things, data management and artificial intelligence applications, “procurement, production, marketing and sales” processes will be much more automated. Automation is a must for businesses that reach the consumer through online sales platforms (Amazon, Shopify, EBay) to compete with their rivals among these platforms. It is one of these automations in Pirahas. Pirahas allows you to find products, add them to your Amazon store and send them directly to your customers. Applications such as Pirahas work to meet the needs of “transition from the traditional economy to the digital ecosystem”.
4. Social Media
Social networks such as Facebook, Instagram, Twitter, Pinterest are much more important in B2C companies.
The importance of Linkedin is never the kind that is thrown to the wild. Visionary companies and professionals make great use of Linkedin regarding its products and services. They increase their awareness through Linkedin, and take the opportunity of communication and relationship with potential customers regarding their demands and what they offer through the connections they establish. The companies distribute their content to the target audiences in integration with their websites and blogs through Linkedin company pages and employees’ Linkedin profiles. Thanks to correctly formed connections, companies can open the doors of a new communication and relationship management. Of course, in order to make a significant difference in Linkedin, you must have a special policy and plan based on your digital marketing strategy; you should stick to it steadily.
Along with Linkedin, Twitter is also a unique platform for tracking potential target audiences. It offers great opportunities to closely monitor both potential audiences, brands (customers) and sectoral information sources
Video continues to rise in terms of content marketing. With the 5G technology, which will be available in 2020, the rise of the video will accelerate. While texts, photographs, graphics and infographics, tables are still important, video is becoming more important in B2C content marketing. Videos prepared at different times according to the target of the content trigger and increase the information, awareness and interest of customers (or different target groups).
5. Digital Advertising
Although B2C companies use their digital assets correctly and effectively, they also require “digital advertising” in a planned manner. In digital marketing processes, it is necessary to use the advertising tools of digital channels such as Google, Youtube, Linkedin, Social Media in order to reach wider audiences faster. Even though companies have been working successfully in digital marketing processes organically, it is not possible to leave their “attention and awareness” levels to organic processes alone in the increasing competition process in the digital ecosystem.
The main goal here is to expand the content marketing to the wider audience by using digital ads to target the right audiences.
10 or 20 years from now, the whole world will become digital. Businesses that cannot see this before and insist on sticking to traditional ways will either automatically have to make a digital turn or disappear. It is in your hands to capture the digital transformation opportunity in advance and make your business a more profitable institution. You have no reason not to achieve this. Transformation can be one of your intellectual discoveries.