There are definitions of a day, a year, a period, however it is defined, and the beginning and the end are limited to the time intervals. The most important points of these defined processes are always their end, that is, when they end. Each end means a new beginning, a new excitement, a new motivation and the most important opportunity. This means the same thing for Amazon sellers like you. The fourth quarter of the year offers opportunities to sellers in many respects. In this article, we will discuss the toy selling requirements, which is a great opportunity for Amazon sellers in the last quarter of the year.
Traditions determine the way people live and see life. Many traditions have continued in the history of humanity as an opportunity for people to feel better, to understand and make sense of the lives of people who lived from past to present. Being an Amazon seller or an entrepreneur requires a good analysis of these traditions. After these analyzes, you need to create the right movement areas. End of a year, Christmas and Christmas. Many families in North America and Europe buy gifts for each other at Christmas, as per their tradition. Children usually buy toys or games that they dream of all year. For this reason, toy and game sales are booming on Amazon in the last quarter of the year. Like the seller who wants to make a high profit, you may want to take advantage of this opportunity. However, selling toys on Amazon has certain requirements. There are some separate requirements for selling toys in the last quarter. In this article, we will explain in detail all the conditions Amazon wants from you. Selling gifts from Amazon is not an easy task. There are conditions and rules to be followed. We explained this to you in our article, which you can read here. However, the situation here is making changes to the rules from different Amazon holiday seasons. We will tell you all the changes, let’s get started!
Why does Amazon have holiday sales requirements for “Toys and Games”?
Before discussing the sales requirements for the New Year’s Eve, it is useful to understand why Amazon needs such conditions. If we understand why the platform takes these measures, as a seller, we can achieve higher success from the sales we will make within the framework of these rules.
Holidays are the busiest season for Amazon and for retail in general, so they do their best to maintain and exceed customer expectations. If you’ve been selling on Amazon for a while or shopping from Amazon often, you know that Amazon is customer focused. They dream of the consumer with their return policies, 24/7 customer service, ultra-fast free shipping. What I’m trying to say is this: Amazon is all about customer happiness and satisfaction. And at this time of the year, customers are shopping more than ever and are far less forgiving of mistakes. Amazon doesn’t want to trust traders who haven’t proven themselves to be great sellers. Quick ordering is what Amazon builds on its business, so they want to keep that status.
What are Amazon’s holiday sales requirements for “Toys and Games”?
The conditions that we will talk about shortly are the rules that Amazon has set for 2020. Although Amazon makes certain changes in its rules every year, it basically has demands on the same plane. Fulfillment by Amazon, if you are an FBA seller, you do not need to meet the criteria that we will explain soon! But don’t go right away, it’s important that you meet these criteria, even if you’re an FBA dealer.
The criteria specified in the e-mail sent by Amazon to the sellers are as follows;
- Your first sale on Amazon must be before September 1, 2020, but it doesn’t have to be exclusive to Toys & Games.
- Your pre-fulfillment cancellation rate should not be more than 1.75% between September 15, 2020 and October 14, 2020.
- You must have processed and shipped at least 25 orders that were fulfilled by the seller between August 15, 2020 and October 14, 2020.
- Your late shipping rate should not be more than 4% between September 15, 2020 and October 14, 2020.
- Your defective order rate must not be more than 1% as of October 14, 2020. “
Amazon uses and cares about these metrics to measure your ability to provide a good customer experience. The craters mentioned above also determine how your Amazon business is doing. You can check from place to place whether your store meets all these conditions.
How to meet Amazon’s vacation requirements for selling in the toy category?
If you really want to meet this requirement but haven’t fulfilled many orders by the vendor this year, here is a tip that can help you reach 25 FBM order requirements.
Pause your FBA quote and activate an FBM quote. If you are selling private label or wholesale products and you have spare inventory at your home / warehouse, you can pause your FBA offer and replace it with an FBM offer. This works well if you are the only seller on the list. This is because your FBM bid replaces the FBA bid in the Buy Box. You can do this until you reach 25 FBM orders.
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