Amazon is an online shopping platform named after the vast rainforest in South America. By 2021, it has become a platform with a variety of products, as well as billions of trees in the rainforests from which it is named. This is not an exaggeration. It really is! Amazon users can find whatever they are looking for on Amazon. So many products mean as much traffic. However, this is not always a great wealth for customers. When a product has multiple sizes, colors, flavors, scents, and packaging sizes, the last thing a customer wants to do is browse through dozens of product pages to find the right option. Instead, it wants to display all the different variations of a product on a single page. This is exactly what Amazon Listing Variations do.
Consumers want options and convenience when shopping online. Imagine that you are in a store looking over all the options for a particular product. Do you choose the food processor that is green, yellow or maybe black? Without thinking, we are offered a variety of options everywhere when we are out and shopping for our next purchase. When customers shop online, they want all the options and details of the in-store experience as well as the convenience of home. Amazon Product Variations gives them just that.
Amazon puts customer satisfaction first. This is perhaps why Amazon is the largest platform. In the applications developed by Amazon to please the customer, it is actually a directive for sellers. If you as a seller can keep up with these features that Amazon has developed, it means you can get a great share of Amazon’s excellent traffic. However, it is necessary to examine all of these applications one by one and to understand their requirements well. It is definitely not a healthy method to follow a mixed policy. Of all the opportunities, you should determine what is right for you and your products. Amazon Listing Variation is one of those apps. However, some sellers confuse this with the Amazon Subscribe & Save app, unknowingly. These two completely different applications offer great opportunities for both Amazon users and Amazon Sellers. If you want to learn more about Amazon Subscribe & Save, you can read our detailed article by clicking here.
What is The Listing Variation?
In simple terms, variations are multiple related products available for sale under a single list. This means that you can offer multiple sizes and / or colors of a shirt, as well as variations of different pet food flavors. According to Amazon, a list variation relationship consists of three components:
1. Parent ASIN
The “parent” list serves as a holding place for variants and is an asset that cannot be purchased. A shirt, for example, is a major anchor, but you don’t know what color or what size it is.
2. Child ASIN(s)
“Child” ASINs are true variants of a main rebel that you can buy. You can have more than one child ASIN under a main ASIN list (for example, a small blue short-sleeved shirt).
3. Variation theme
The theme of variation is the type of variation and describes how the respective products differ from each other. Examples of different variation themes are size, color, flavor, etc. You can only use one variation theme per list, but there are themes that combine two variations in specific categories.
What are The Benefits of Listing the Variations?
Creating a brand new list of variations or adding a variation to an existing listing can be very useful for your overall selling strategy on Amazon. The biggest benefit of adding a list variation is that customers are looking for the size / color / variety etc. The thing is that they immediately have multiple options without having to click multiple product lists to find them. This increases conversions.
Match low performing or new products with higher performing products to increase the discoverability of new or underperforming products. For example, let’s say you start a new flavor of dog food. Instead of creating a brand new list without reviews, you add your new flavored product as a variation to an already established dog food list.
No matter which variant your customer purchases, reviews of the variations will be cumulative and all listed under the same top list. Going back to the previous example, this is particularly powerful when adding a brand new variation to an existing entry with reviews.
How Can You Create Your Variation Lists?
First, not every category will allow you to create variations, so please be sure to double check before deciding if you want to sell multiple variations of a product. Typical categories that allow variations include Toys & Games, Sports & Outdoors, Grocery, Health & Beauty, Pet Supplies, Clothing & Accessories, and Footwear.
When creating variations, the number one priority is customer experience. Consider whether a variant improves the customer experience or leaves room for possible confusion. The last thing you want to do is confuse the customer as this will result in a negative customer experience and potential negative product reviews and feedback – not to mention any impact on your brand’s reputation.
There are two ways to create a brand new list of variations on Amazon. You can do this manually via Seller Central, or you can fill out and upload an inventory file.
How Will the Variations Appear in Your Listing?
Adding variations helps provide a better customer experience. This makes it much more manageable for the client. The Clothing, Accessories and Luggage, Sporting Goods, and Beauty categories display the parent item in search results, and by default, when you click on the detail page, it doesn’t go to a size, color or style combination. The title, bullet point, and description for these categories do not change regardless of the variant selected.
Below you can see the various list with different sizes and colors of a t-shirt. The results of the listing methods you will prepare will look like this.
Dropshipping is an e-commerce system that offers you the opportunity to sell dropshipping. If you want to get more detailed information about Dropshipping, take a look at our ‘Dropshipping Tutorial. You will find all the details there and you will be able to prepare for this period in the best way possible. Also, if you say “I received my training, I want to start this business.” We will recommend our “Pirahas Dropshipping Software”, which will make Dropshipping quite easy. We offer you this software at a more affordable price than our competitors in the market, and we have a 24/7 support line. We believe in your determination and we want to see you in the Dropshipping World.